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Showing posts from April, 2014

Communicating in Crisis

In health care communication, many crisis communication revolves around some serious event, disaster, or another unfortunate incident. As administrators, crises are typically identified as events that occur on a broader, larger scale that could have a direct and long term impact on the health care organization. These events may include the closing of a nursing home, a water main break flooding the hospital, being forced to evacuate patients during a fire, or a medical mishap. However, to patients and their families, the event that brought them to the hospital or health care organization that day is a crisis. For a patient, their family and friends, the crisis occurred at the onset of illness. An issue that may seem routine to nursing and other hospital staff may be a crisis for a family. For example, a 65-year-old woman is scheduled for a total knee replacement. At the hospital, there is a designated floor for total knee replacements, and even possibly a well-designed program su