In my prior positions, I evaluated monthly and quarterly growth targets ( and would assess how they compared to the prior two to three years. Based on those calculations, I would create what is known as a pro forma statement and determine what the growth targets would be for the next year. Of course, this matters because it sets a baseline for the number of patients or patient days the organization needs for the next year to maintain its current offerings as well as its revenue (or in the case of nonprofits -- operating margin). However, if the organization was being aggressive and wanting to increase its market share or grow a program, I would calculate what is known as a growth target, or stretch goal. What I decided to do was to use some of the tools that I use to create growth and improvement in business to create growth and improvement in myself and my own business. Time and again, those business tools work for multi billion corporations, but we don't apply them to our
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